Welcome to the Buyosphere!

I'm Jonnie Wright, president and founder, and I've got the easiest and possibly the most painful question you'll answer in 2009 - How is business? I don't have to be Nostradamus to know that things may not be so good right now. There's less foot traffic in retail stores, and consumers seem to only be shopping for bargains. But with fewer people spending less money, one thing is certain - the companies that have been succeeding by accident are starting to fail by design.

Did you know that of the 29 national companies that have declared bankruptcy or closed multiple locations in 2009, over half also appeared on the MSN Zogby list of companies with the worst customer service? In other words, the greatest risk to your company right now is not the economy or the competition down the street - it's handing the keys of your Lamborghini over to someone who is driving it like a Yugo.

So here's the million dollar question, literally - Are you living up to the promise of your marketing?

The Buyosphere is designed to help you do exactly that.

At the Buyosphere, we've developed a strategic marketing and training system that has a proven success rate among our retail clients. This innovative system breaks down every aspect of their marketing and customer service template, then systematically evaluates, enhances, and improves it. In doing so, The Buyosphere, in collaboration with our clients, is able to create a powerful message and top-notch customer service culture - in short, helping companies live up to the promise of their marketing.

Here's how the Buyosphere works, in collaboration with each of our clients:

1. Internal marketing - we evaluate how the store looks, sounds, smells, feels and yes, even tastes! Nothing is benign, nothing is left to chance. We apply what we call a Disneyworld template to every internal element, using our client's branding statement as a guide post - from the in-store greeting to the on-hold message to the showroom audio to the bowl of candy on the counter. We create a kinesthetic experience for the consumer that will not be forgotten.

2. External Marketing - we develop a strategic plan that's focused, memorable and affordable. It includes a strong branding/action statement (if one doesn't already exist) that will lie at the center of a marketing campaign that applies the same strong singular message across whatever media we utilize: radio, TV, print, billboard, mailers, web/viral. We establish an aspect of your business with which you can dominate your competition, and then tell consumers, through the most effective media.

3. Customer Service - the most important aspect of all. You've worked extremely hard to build and establish your business - it's up to our Buyosphere team to mold and motivate your staff into an army of believers who will carry your company flag as you do, taking personal ownership of your company's success. We evaluate your customer service template in multiple ways, including the utilization of professional secret shoppers. Our customer service training is daily, diligent, relevant, interactive and effective, plus we trust but verify - by providing oversight and follow-up that ensures employees are executing the customer service mandate that's been implemented.

The Buyosphere establishes an innovative process tailored specifically to your individual business needs, executed through the combined collaborative efforts of you and your staff, and us and ours. The opportunities are exciting, the work is hard, the mission is clear - help you live up to the promise of your marketing.

The greatest opportunity to survive 2009 and thrive in 2010, lies with the fish who swims against the current, against the tide, against the direction in which the schools of other fish swim - he is the fish who does not dream he can be a whale, but believes he can be a shark - he simply refuses to be eaten.

If you are ready and have the courage to do whatever it takes to elevate your company into the rarified air of super-marketing and super-service, then don't wait - contact The Buyosphere today and start living up to the promise of your marketing.

May the wind be at your back.

Jonnie Wright, President and Founder,
The Buyosphere